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OLYMPIC  IDENTITY - CONCEPT

2018

FINAL LOGO DESIGN

Winterlogo_Color.png
Winterlogo_Black.png
ASSET LIST

  • Logo

  • T-shirts

  • Bus stop Ad

  • Texture

  • Pictograms

OlympicTee.png
OlympicBrandIdentity_PagePhoto.jpg
Project Brief

This student branding project was a creative concept/proposal for the 2026 Winter Olympics. The brand identity focused on symbol and logo design with the inclusion of various mockups.

LOGO CONCEPTS & IDEATION

LogoIdeation_ThreeSketches.png
LogoDesignIdeation.png

LOGO ABSTRACTION 

DESIGNER NOTES:

The final logo was created on an abstract vision of the famous Bonsai Rock located in Lake Tahoe. The logo provides easy elegance across many platforms as well as being downsized to incredibly tiny sizes. The smooth olympic color gradients provoke a sense of movement through the logo as a tribute to the athletes competing

Foggy Mountain Background
LakeTahoe-Texture.png
TEXTURE / ARTWORK

MOCKUPS & APPLICATIONS

Bannermockup-Current View.jpg
Olympic Banner.png

BANNER EXAMPLE

Bus Stop - View #1

3D RENDERINGS

SpreadBannermockup-Current View.jpg

Glass Decal - Flag Pole Banner

Bus Stop - View #2

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